On June 19, 2024, Augment took center stage at the Global Entrepreneurship Lab 2024, an exhilarating event hosted by the House of Startups in collaboration with the University of Luxembourg and the University of North Carolina. This dynamic gathering aimed to spotlight Luxembourg's vibrant startup ecosystem while offering MBA students from both universities a hands-on consulting experience. The fusion of academic rigor and entrepreneurial energy created a fertile ground for innovative ideas and transformative advice.

The primary goal of the event was to bridge the gap between theory and practice by immersing MBA students in Luxembourg’s startup scene. Augment, along with other promising startups, benefited immensely from the express consulting sessions provided by these future business leaders. The event featured engaging presentations and robust networking opportunities, allowing startups to gain fresh, actionable insights. For Augment, the interaction with such a diverse and knowledgeable group of students was a golden opportunity to refine strategies and explore new avenues for growth.

Augment's team capitalized on this event by connecting with several industry heavyweights. Notably, they engaged in meaningful conversations with professionals from Cisco, JLL and the Bank of America Stadium in Charlotte. These interactions not only confirmed the growing interest in Augment’s innovative solutions but also paved the way for potential collaborations, especially in the US market. With future projects in the pipeline at Georgia Tech, these connections could prove invaluable. The event underscored the importance of such platforms in fostering a collaborative spirit, driving innovation, and ultimately contributing to the global startup ecosystem's vitality.