In 2023, Augment participated in a trade mission to Saudi Arabia, organized by the Chamber of Commerce of Luxembourg and the Agence Wallone for Exchange (AWEX). This mission, aimed at exploring new opportunities in the Middle East, involved interactions with key stakeholders and leaders in several mega projects. The highlight of the trip was the signing of a proof of concept with the prestigious Gate megaproject, and promising discussions with the Qiddiya and Diriyah projects, signaling potential collaborations.

The mission allowed Augment to showcase its innovative solutions, particularly Wiretwin, to major players like the Public Investment Fund (PIF) and leaders in various mega projects. The interest shown by these stakeholders highlights the relevance and potential of Augment’s offerings in a market keen on leveraging advanced technologies for facility management. Wiretwin’s capabilities in integrating BIM models and providing AI-powered data services were particularly appealing to these entities, known for their ambitious development plans and significant infrastructure investments.

The key takeaway from this mission is the growing interest in digital facility management solutions like Wiretwin in Saudi Arabia. The market's vast BIM model repositories present an ideal environment for deploying Augment's innovative solutions. This successful engagement underscores Augment’s competitive edge and strengthens its position as a leader in digital transformation, sustainability, and operational efficiency within the global facility management landscape.