FITUR 2025, held at IFEMA Madrid from January 22 to 26, remains one of the most important events in the global tourism industry. In its 45th edition, the fair brought together professionals and businesses from around the world, providing a space for networking, innovation, and industry insights. With nearly 255,000 attendees, including 155,000 professionals, FITUR continues to be a key platform for shaping the future of tourism.

Augment participated in FITUR 2025 to showcase Wiretwin, our digital facility management solution that can help hotels improve efficiency and reduce costs. With its AI-powered features and easy integration, Wiretwin enables hotels to streamline maintenance, optimize energy use, and enhance guest experiences. The event was a great opportunity to connect with industry leaders and demonstrate how digital transformation can support the hospitality sector.

There was strong interest in Wiretwin from Latin America, the Middle East, and Europe, highlighting its global appeal. This response reinforces Wiretwin’s ability to support clients in different markets, offering scalable solutions for various types of hospitality businesses. Our presence at FITUR 2025 helped us engage with potential partners and further our mission to bring smarter, more sustainable facility management to the industry.