Over the past year, our team at Augment has taken the global stage, from Dubai to Madrid, Montreal, and beyond, sharing our vision for smarter, more sustainable buildings. Through every event, we’ve forged new partnerships, exchanged ideas with industry leaders, and showcased how our technology is shaping the future of facility management and urban innovation.

Here’s a look back at the events that amplified our voice across AI, facility management, hospitality, real estate, and sustainability.

Step Conference Dubai 2025

Augment returned to Step Dubai 2025 for a second consecutive year, joining over 8,000 attendees, 400+ startups, and 200 speakers from 50 countries. We connected with key stakeholders and built new relationships, highlighting Dubai’s potential as a strategic market. The event featured strong Luxembourgish representation emphasizing the growing collaboration between Luxembourg and the Middle East.

FITUR 2025

Hosted at IFEMA Madrid, FITUR is one of the world’s leading tourism fairs. We had the opportunity to showcase Wiretwin, our digital facility management platform, to hospitality leaders, demonstrating how it can help hotels streamline maintenance, optimize energy use, and elevate guest experiences. Interest from Latin America, the Middle East, and Europe underscored our solution’s global relevance and opened new conversations with potential partners.

Canada Trade Mission

Held, in October 2024 the Canada Trade Mission’s agenda included B2B sessions, workshops, and keynotes, where we demonstrated how Wiretwin supports operational efficiency and strategic planning for defence-related infrastructure. We also joined the Luxembourg–Quebec and Luxembourg–Ontario Business Forums, connecting with Canadian companies and industry experts in cybersecurity, defense, and space, and exploring opportunities for future partnerships.

Sustainable Places 2024

Held in Madrid, Sustainable Places brought together researchers, policy makers, and tech companies advancing Europe’s green transition. The event focused on sustainable urban development, with topics including energy efficiency, digital twin technology, and resilient infrastructure.

Augment presented Wiretwin’s real-time analytics, BIM integration, and AI-driven insights, showing how data can power sustainable resource management and align with SDG and ESG goals.

Schroeder Open Innovation Day

Organized with the House of Startups Luxembourg and LOIC, the Schroeder Open Innovation Day spotlighted sustainable tech and data-driven innovation. Augment demonstrated how Wiretwin enhances efficiency, reduces costs, and accelerates digital transformation in sectors from real estate to healthcare and education.

IFMA Executive Summit

The IFMA Executive Summit a leading gathering for facilities and workplace leaders, gave Augment the stage to engage with Fortune 500 executives exploring hybrid work, smart offices, and operational resilience.

Leonardo Garcia, our Co-Founder and Head of Research and Construction Technology, joined a panel on technology education in facility management. The panel covered emerging technologies, AI integration, training programs, and operational efficiency.

During the event, Leonardo also shared Augment's vision for using AI-powered data services and BIM integration to enhance efficiency and sustainability. The summit highlighted the importance of education, business adoption, and innovation in the industry's evolution while creating valuable connections and opening discussions about future collaborations.

EY Startup World Cup Luxembourg

In May 2025, Augment was honored to be one of ten finalists at the EY Startup World Cup Luxembourg, part of the Pegasus Tech Ventures global competition. Selected by a committee including Luxinnovation, LHoFT, LBAN, Technoport, and Startup Luxembourg, we pitched our vision at EY’s offices before a panel of investors and entrepreneurs. While Exobiosphere advanced to the global finals, the experience gave us valuable exposure, strengthened our story, and expanded our network within Luxembourg’s dynamic startup ecosystem.

87 Day

Held in September, 87 Day was an action-driven PropTech event tackling real-world challenges through collaboration. Organized by EightySeven in Belgium, it united startups, corporates, city leaders, and investors, offering us valuable opportunities to connect with the wider industry and strengthen our presence in the Belgian market. talk about reverse pitching

Smart City Expo

Our latest event was Smart City Expo in Barcelona early November, the world’s biggest and most influential event for cities and urban innovation. We joined some of the most innovative companies working on solving problems in PropTech and making smart cities more accessible. We collaborated closely with the Luxembourg delegation throughout the event, where the Luxembourg stand was honored by visits from the Minister of the Economy and the Luxembourg Ambassador to Spain.

Looking Ahead

2024–2025 marked a transformative year for Augment, as we expanded our global footprint and engaged with leaders across tech, sustainability, real estate, and travel, a reflection on the wide range of industries in which our services and solutions can drive transformation.

We're grateful to our hosts, partners, and everyone who stopped by to learn more.

Follow us for upcoming events, product launches, and industry insights.